The filter gap thesis

Major platforms have 463M visitors but can't filter for what people actually search for.

We build single-purpose directory sites for the specific amenities that TripAdvisor, Yelp, and Booking.com filter poorly for. Programmatic SEO at the intersection of high intent and zero competition.

$164K/mo
Proven model revenue (TubHotels)
~$0/mo
Hosting cost (static sites)
2,000+
Potential pages per site
$1.65
Revenue per visitor target

Billion-dollar platforms with billion-dollar blind spots.

TripAdvisor
Shows "pool" as an amenity
Can't filter for swim-up bars specifically
Yelp
Shows "outdoor seating"
Can't distinguish heated vs unheated patios
OpenTable
Shows "fireplace" in search
Conflates fireplaces with outdoor fire pits
Booking.com
Generic destination pages
No editorial depth on specific amenity experiences

Two niches. Thousands of pages. One playbook.

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SwimUpBarHotels.com

Every resort with a swim-up bar, organized by destination. Seat count, adults-only status, pool type, all-inclusive options. The data TripAdvisor won't give you.

swim up bar hotels cancun adults only swim up bar all inclusive swim up bar 20+ destinations
🔥
HeatedPatios.com

Heated patios. Fire pits. Covered outdoor dining. Three keyword categories that Yelp lumps under "outdoor seating," separated and mapped across every US city.

heated patio restaurants chicago fire pit restaurants near me covered patio dining 100+ cities

Specific attribute + location = programmatic keyword matrix.

01
Seed the Data

Google Places API + LLM verification to build verified, enriched listings with details no OTA provides. 150-300 hotels per niche to start.

02
Generate Pages

Template-driven static pages. Every destination gets a unique intro, hotel cards with affiliate CTAs, Leaflet maps, FAQ schema markup. 500-2,000 pages per site.

03
Monetize the Intent

TripAdvisor affiliate (50% rev-share on click-outs), Booking.com direct, display ads scaling from AdSense to Mediavine at 50K sessions. Near-zero operating cost.

Four revenue streams. One page template.

TripAdvisor
$15-40
RPM (click-out commission)
Booking.com
$10-25
RPM (direct affiliate)
Display Ads
$8-20
RPM (AdSense/Mediavine)
Sponsored
$50-200
per listing/month

Every major platform has blind spots. Every blind spot is a programmatic keyword matrix waiting to be built. We're building the definitive directory for each one.

FilterGap. Niche directories for what major platforms miss.